Are you biased? Does it matter?!

Tuesday 09 October 2018, 7.30 - 8.45pm.

How bias can impact clinical consultations.

Dr Chris Reid is a Northland general practitioner, educator and photographer. In this webinar he outlines how subconscious and conscious bias can impact your consultations and questions whether this is a bad thing.

Unconscious bias refers to a bias that we are unaware of and is influenced by our background, cultural environment and personal experiences. It happens as our brain automatically makes judgements and assessments of people and situations. Conscious or explicit bias refers to the attitudes and beliefs we have about a person or group on a conscious level. As health professionals this can influence how we practice and how we respond to our patients. Chris will answer as many of your questions as possible during the time we have. You can type in questions as the session is live. We may run slightly over time so we can get through as many of your questions as possible.


Chris Reid
General Practitioner

Dr Chris Reid is a GP, educator and published portrait photographer in Kerikeri Northland. He is the current chair of the National Advisory Council of the RNZCGP. Since his first book, ‘Patient’….  he has continued to reflect and use his photography as a tool to focus on the highly emotive subject of subconscious prejudice and bias in the GP consultation.

This presentation is intended for qualified health practitioners professional development and should not be relied upon for any other purpose. Any opinions offered are those of the presenter or other speaker and do not necessarily represent the views of Goodfellow Unit.

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