Covid vaccine hesitancy

Date Published: 
Wednesday, August 18, 2021

Dr Nikki Turner discusses why people are vaccine hesitant and how we can help alleviate concerns and move patients from vaccine hesitant to fully immunised.



  • 00:55 Definitions and terminology.
  • 02:38 Why are people vaccine hesitant?
  • 16:55 Vaccine hesitant to immunised- the how to make this happen.
  • 21:48 What other winning stratergies?
  • 22:41 Equity.
  • 24:32 Our Obligations as health professionals.


Take-home messages

  • Reasons for not accepting a vaccine are much broader than just the individual decision and include the ability of the health system to deliver, trust and communication with us as providers, the social environment the individual lives in and historical experiences
  • The way we communicate is vital –  effective framing and story telling are vital
  • Hesitant people can and  do get vaccinated
  • Assume willingness to be vaccinated, make clear recommendations right at the start
  • Listen and connect – share our values to establish trust
  • Sell the whole cake – we are in this together as a community





Dr Nikki Turner
General Practitioner & Immunologist

Nikki is an academic General Practitioner, Director of the Immunisation Advisory Centre (IMAC) and an Associate Professor in the Department of General Practice and Primary Health Care, University of Auckland. She is also an honorary Associate Professor for the University of Otago, Wellington.

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This presentation is intended for qualified health practitioners professional development and should not be relied upon for any other purpose. Any opinions offered are those of the presenter or other speaker and do not necessarily represent the views of Goodfellow Unit.