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Are you biased? Does it matter?!

How bias can impact clinical consultations.

Dr Chris Reid is a Northland general practitioner, educator and photographer. In this webinar he outlines how subconscious and conscious bias can impact your consultations and questions whether this is a bad thing.

Unconscious bias refers to a bias that we are unaware of and is influenced by our background, cultural environment and personal experiences. It happens as our brain automatically makes judgements and assessments of people and situations. Conscious or explicit bias refers to the attitudes and beliefs we have about a person or group on a conscious level. As health professionals this can influence how we practice and how we respond to our patients. 



Dr Chris Read

General Practitioner

Dr Chris Reid is a GP, educator and published portrait photographer in Kerikeri Northland. He is the current chair of the National Advisory Council of the RNZCGP. Since his first book, ‘Patient’….  he has continued to reflect and use his photography as a tool to focus on the highly emotive subject of subconscious prejudice and bias in the GP consultation.